Category Archives: Advertising

Spotify to go Stateside later this year

Written by Editor | Published on July 19, 2009
This news has been knocking around for a bit – but it looks like Spotify’s move to the States is gaining traction. From the Observer: On a visit to New York, Spotify’s co-founder, Daniel Ek, told the Observer that he was hiring employees and seeking office space for a launch in the US in the “third [...]
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Spotify teams up with Sky for Ashes advertising deal

Written by Editor | Published on July 7, 2009
At last, an inventive advertising idea which utilises Spotify to its full potential. From Media Week: Sky has struck a deal with music-streaming service Spotify to promote the pay-TV broadcaster’s online coverage of the upcoming Ashes series via Sky Player, with regular test updates throughout the series. In a first for Spotify, which confirmed its UK users [...]
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Billboard ads now live

Written by Editor | Published on July 1, 2009
We’ve not seen one yet, but Revolution Magazine has a screen shot of this big advert for mobile network 3: From the article: Spotify’s new billboard format will see full-screen ads served over the Spotify application once a user has been inactive for five minutes. The ads will complement 3 Mobile’s free Skype to Skype calls campaign on [...]
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Spotify users worth just “14p per month”

Written by Editor | Published on June 25, 2009
Sobering reading from The Register: Statements seen by The Register indicate that’s all the hit music service Spotify makes per user from its advertising-supported business. The difference is the middle-aged spender coveted by the movie, games and music businesses plunks down £50 per week – but Spotify earns its 14p per user per month. The article claims [...]
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Spotify founder talks U2, iPhone, advertising and nose-picking

Written by Editor | Published on June 23, 2009
The Internet Advertising Bureau UK has posted this indepth and very interesting chat with Spotify founder, Daniel Ek. The full interview can be found here, but here’s the important bits. On the deal with U2: “In terms of demonstrating just how far we’d come in a relatively short space of time, getting U2’s first album in four [...]
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Advertising: Brainstorming with Volkswagen

Written by Editor | Published on June 18, 2009
A interesting glimpse into the world of corporate advertising over on Funkadelic Advertising. Alex Smith is a “comms planner working in the hustle and bustle of London’s West End”. His blog, it seems, is a bit of a braindump of advertising ideas. Encouragingly, he’s gushing about Spotify: Spotify is a brilliant application which allows users to listen [...]
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