Let’s assume, for the sake of example (and hope), that Apple do indeed allow Spotify into the app store. Will users even be allowed to use it? Like the AT&T deal in the States, the iPhone is tied to a single network in the UK: O2.

Tucked away in the O2 terms and conditions, if you can be bothered to look, is this bombshell:

You may not use your SIM Card:

• in, or connected to, any other device including modems;
• to allow the continuous streaming of any audio / video content, enable Voice over Internet (Voip), P2P or file sharing; or
• in such a way that adversely impacts the service to other O2 customers.

We’ve all been talking about whether Apple will allow it, but will O2? I’ve been in touch – hopefully we can find out.